AROO is India’s first defence start-up to develop Intellectual Property in the field of specialised defence clothing. The company was founded in 2012. Founded by Rohit Bedi and Munish Hinduja in the defence domain for apparel and gear, AROO now manufactures the ECWCS (Extreme Cold Weather Equipment System) and other specialist defence clothing through its OEM manufacturers.
A distinctive aspect of AROO’s business strategy is that it develops goods and applications for niche categories of clothing and gear before partnering with the most capable OEM (original equipment manufacturer) to offer the product to the Armed Forces in the field.
AROO’s first product was the ECWCS, which completed field trials in 2017 and is currently being manufactured in India by the company’s OEM, which is situated in Bengaluru. In order to work in temperatures as low as -50 degrees Celsius, the ECWCS consists of a three-layer modular clothing system that must all be worn at the same time. In high-altitude places, such as the Siachin Glacier, which is the world’s highest battleground, our Indian soldiers rely on this product, which is manufactured in India. For more than 25 years, this garment system has been imported into the country. In our opinion, the AROO ECWCS exceeds the foreign clothing systems that have been issued to the Indian Army. As an added bonus, it is less expensive, resulting in savings for the Indian government. Furthermore, the Indian Army is no longer reliant on foreign firms for the provision of essential life-saving equipment. Additionally, AROO is collaborating with the Indian Army on advanced field trials for the new Trouser ECC (extreme cold clothing), which is capable of operating in temperatures as low as -30 degrees Celsius.
“We were inspired by the government’s policies of ‘Make in India,'” explains Rohit Bedi, co-founder of AROO. Our idea began with the Indian government’s determination to support the indigenization of major imported products in order to reduce the country’s reliance on imported goods. It is our objective to create world-class protective solutions for our ‘Jawans,’ and it is our ambition to outperform any other world manufacturer in terms of product, product quality, and pricing.
This is in accordance with the government’s aim and emphasis on promoting Indian defence production. A considerable part of special clothing and mountain equipment (SCME) was being imported into the country at the time AROO recognised the potential in this market.
The manufacturing process designed by AROO, according to Munish Hinduja, Co-founder AROO, is geared toward producing a product that is free of defects. We have real-time product performance data thanks to the manufacturing lines at our OEM’s facility, as well as our quality standards and rigorous raw material testing conducted at our OEM’s in-house testing facility. With an eye on the CLO value (warmth level) and waterproofness of the garment, our production supply outperforms foreign specifications by 20% to 75% on key performance parameters.”
In order to give comfort, performance, and protection to the end-user, AROO designs high-performance military-grade textiles with a functional design sensibility. A high level of technical expertise in sewing and apparel manufacturing is required due to the product’s inherent intricacy. “Our ECWCS OEM has a specific infrastructure for seam sealing, stitching, and testing at both the textile and garment maker levels,” says the company.
AROO is a fictional character created by the author.
Our products are marked with the wolf’s image on them. The word AROO is derived from the phonetic spelling of the wolf’s howl, and the wolf serves as our emblem. Its foresight, balance, and agility are unmatched by any other animal. He is alert and devoted, and he inspires others around him to succeed and survive no matter what the circumstances. The natural awareness of leadership and goal-oriented work that they possess is uncanny. When it comes to threat evaluations, they both have heightened intuition. They instinctively group themselves into packs, use strategy, patience, and competence to accomplish this. These packs follow a code of behaviour and collaborate to achieve their goals. They are communicative, smart, and unyielding, and they are not willing to give up easily. Our Jawans exemplify all of these characteristics, and we at AROO aspire to provide the Indian Army with the next generation of clothing systems and equipment that will increase the capabilities of the Indian Wolf – Our Soldier, Our Jawan – in the future.
The Founders’ Biography:
Rohit Bedi is descended from an Army family, with genealogy tracing back to both of his grandmothers’ parents. After working with international corporations in India, the United Arab Emirates, the Philippines, and the United States in a variety of operations, sales, and marketing roles, he brings a wide range of skills to AROO. In the years prior to joining Aroo, he owned and maintained his own boat charter business in Goa. Because he is so devoted to the concepts of “Make in India” and “Live in India,” he has given up his American green card, which he obtained three years ago.
His domain knowledge is mostly in product innovation, design, and textile development, and he is self-taught and internationally recognised for his expertise and understanding in this domain. Munish Hinduja is a second-generation entrepreneur who comes from an apparel manufacturing business. His in-depth understanding of ergonomics and functional design, combined with his knowledge of manufacturing and sewing processes, assists AROO in the development of next-generation goods.
It was more than five years ago that the two entrepreneurs came together with the goal of realising their vision and establishing India’s first Indian Defence Start-Up in the apparel and gear segment, which has successfully fulfilled the supply of over 60,000 ECWCS sets to date, thereby making India proud of their accomplishments.